Senior Manager, Marketing Analytics

Lead the marketing analytics strategy to support business objectives and drive growth. Develop advanced analytics to optimize marketing mix, ROI, and data-driven decision making. Manage and mentor a team of marketing analysts to collect, analyze, and interpret data for informed decisions. Collaborate with cross-functional teams including marketing, e-commerce, finance, and IT to implement data-driven initiatives and ensure data governance. Build and maintain dashboards and reports to visualize performance and communicate insights to stakeholders. Apply predictive modeling and advanced techniques to identify opportunities, trends, and optimization strategies while fostering a data-driven culture.