Digital Marketing Specialist

Develop and oversee comprehensive digital marketing strategies to increase brand awareness, drive sales, and maximize ROI across SEO, email, paid media, and emerging platforms. Analyze competitors, map customer journeys, and collaborate with cross-functional teams to ensure campaigns align with business objectives. Lead reputation and sentiment management, proactively addressing negative commentary and protecting brand integrity across regions. Leverage AI technologies and large language models to automate content creation, personalize experiences, uncover trends, and streamline workflows while preserving brand consistency. Oversee end-to-end campaign execution, coordinating content creators, designers, agencies, and internal stakeholders to ensure cohesive delivery. Translate analytics into actionable insights using tools like Google Analytics, Semrush, and PowerBI; report on ROI and inform strategic decisions.