Campaign Marketing Specialist

Lead and execute integrated marketing campaigns for professional learning offerings, collaborating with product, sales, and senior stakeholders. Develop training strategies for Clinical Core Markets and School Assessment to deliver real value to customers while driving revenue growth. Create and optimize campaign plans, budgets, messaging, and positioning for product launches. Drive lead generation and revenue through targeted programs, while analyzing market trends and customer segments. Manage marketing assets and campaigns using Wrike, marketing automation, CRM, and analytics platforms (GA4, Tableau, Salesforce); coordinate with Creative Services and external vendors. Build strong cross-functional relationships, serve as a brand ambassador for assigned markets, and monitor KPIs to derive actionable insights.