Digital Marketing Analyst

As a Digital Marketing Analyst, lead paid digital campaigns and reputation management across a growing multifamily portfolio. Develop and execute performance marketing strategies to maximize ROI and occupancy goals. Own online reputation management on Google, Yelp, Apartments.com, and other platforms; monitor, respond, and implement proactive strategies to improve scores. Build marketing analytics, dashboards, and reports to translate campaign results into actionable insights. Collaborate with in-house design, social, and leasing teams to ensure brand consistency and campaign cohesion. Support onboarding, rebranding, and lease-up initiatives with data-driven recommendations and market intelligence.