Digital Marketing Coordinator

Coordinate and execute digital marketing initiatives in an in-office role focused on supporting media strategies and campaign execution. Assist in planning, setting up, and optimizing paid social campaigns across Meta, Google, YouTube, and other platforms to align with overall marketing channels. Monitor performance, perform A/B tests, optimize bidding and audience targeting, and prepare dashboards and performance summaries for stakeholders. Support CRM-based marketing activities in Salesforce Marketing Cloud, including data hygiene, reporting, and campaign coordination. Maintain client Google Business pages and optimize school and client pages across managed social platforms to increase visibility. Collaborate with cross-functional teams, support events, and manage multiple initiatives in a fast-paced, detail-oriented environment.