Lead Data Analyst, Marketing

Deliver actionable business intelligence and strategic marketing insights to drive revenue and margin growth across digital properties. Must-have: 5+ years in BI or analytics within digital media or performance marketing, with strong digital marketing exposure. Demonstrated advanced SQL and Looker proficiency to build, standardize, and document stakeholder dashboards with aligned definitions within 60 days. Identify and resolve at least five inconsistencies in reporting logic within 90 days, and ensure 100% alignment between financial and operational data by the end of Q2. Deliver ad hoc strategic analyses with clear financial or strategic recommendations, averaging one per month. Lead and document improvements to core Looker Explores or dashboards to enable scalable self-service by mid-year, while collaborating with product, media, and finance teams.