AVP, Digital Marketing

Own the overall digital marketing strategy for the organization, focusing on social media, email, website content, and core digital platforms. Define goals, KPIs, and reporting frameworks to measure performance, optimize campaigns, and demonstrate ROI. Translate business objectives into actionable digital plans that drive traffic, engagement, and conversions across centers. Lead and develop a high-performing team of digital managers, aligning corporate strategy with local execution. Oversee content planning, short-form video, and brand-consistent storytelling with local relevance. Oversee email marketing programs and lifecycle campaigns, and manage platform partnerships (CenterLink, Kipsu), agencies, and vendors to ensure scalable, sustainable operations.